National Pharmacies Christmas Pageant
The National Pharmacies Christmas Pageant is the largest single-day parade in the southern hemisphere, the second biggest in the world (behind the famous Macy’s Thanksgiving Day Parade in New York City), and the largest Christmas Parade in the world.
In 1896, Mr Edward Waterfield Hayward - the then owner of the John Martin & Company Limited, established the 'Magic Cave'. It was a Christmas fantasy world, to support children's cultural heritage and provide a joyful community Christmas experience.
The first Christmas Pageant was held during the Great Depression in 1933, some thirty-seven years after the creation of the Magic Cave. The Christmas Pageant escorted Father Christmas to the Magic Cave.
Created by Sir Edward Hayward (Mr Bill), who was the grandson of Mr E. W. Hayward; the Pageant featured approximately eight floats, four bands and ran for around 40 minutes. 200,000 spectators came to watch the Pageant.
The Pageant encouraged the development of artists, with a team of artists, carpenters, wardrobe designers and mechanics all involved in the Pageant.
The Pageant tradition has continued since then, sharing the magic of Christmas with different generations of children.