Jacob’s Creek AO Activation

Jacob's Creek presents a summer experience shaped by the atmosphere of the Australian Open. The Barossa cellar door is styled with bright colours and tennis themed design to create a lively and welcoming setting. Visitors enter a space that reflects the fun of a major sporting event while staying true to the calm character of the region.

The activation includes simple and playful activities. Guests can enjoy lawn games, light tennis challenges and the chance to view the space from an umpire chair. Outdoor areas offer room to relax and take in vineyard views between experiences.

Jacob's Creek wines remain central to the visit. Guests can enjoy a selection of wines outdoors while exploring the activation. A seasonal cocktail, called the Le Petit Smash, is also featured and showcases Jacob's Creek Le Petit Rosé in a fresh summer style.

The experience brings the spirit of the Australian Open to the Barossa in an approachable way. It blends sport, wine and relaxed outdoor living. Jacob's Creek offers a setting where visitors can slow down, enjoy the landscape and take part in lighthearted tennis themed moments.